I represent the micro-generation between the Zoomers (Gen. Z), and the Millennials. We grew up with the first iPhone. We were the first on Facebook. Twitter launched while I was in 7th grade. I took my first High School marketing class the same year Instagram launched.
Being online for the majority of the day was normal for us before the term “screen time” was coined.
Being a part of the new digital world at a young age, I found myself helping cultivate online communities. It was like exploring a new frontier. We didn’t have terms for what we were doing. Academia wasn’t looking at this space.
In that time, I experienced dozens of social platforms before Facebook launched in college dorms. I witnessed what worked and what didn’t work for content across every major platform as they came and disappeared.
Fast forward to 2019, the world knew of this new digital paradigm, but businesses, nonprofits, and politicians found themselves confined to outdated tactics in reaching their target audiences.
Labeled the “Digital Divide”, the world found itself scattering to play catch up with how to promote and advertise. A global pandemic only amplified what was already happening.
There was one academic paying attention decades ago when our world began to change – Sinan Aral Ph.D, Professor of Management, Marketing, IT and Data Science at MIT Sloan, and director of the MIT Initiative on the Digital Economy.
I had the privilege to study under Aral during this great awakening and the hightened digital battle of the 2020 United States elections. My frustration with the wide spread lacking digital infrastructure drove me to launch Z2B Media.
Witnessing that crisis first-hand, I decided to align my experiences with an academic and practical understanding of how different user personas interact online with a goal of bridging the Digital Divide.
The field of science we focus on is User Experience (UX) research. Even today, in 2022, only a handful of Fortune 500 companies have multiple dedicated departments using this science. Z2B is here to bring it to you.
I’ve given workshops to teams at W.K. Kellogg Foundation, The Annie E. Casey Foundation, Cigna, several United States Departments, politicians, and small businesses.
Whether it’s influencer identification, content strategy, influencer development, website design, building online communities that convert, or adding interactive branding on your next zoom call – we got you covered.
Trust is everything. Let’s have a chat. Here is my cell phone. Send me a text and we can find some time this week. (419) 324-4845
I represent the micro-generation between the Zoomers (Gen. Z), and the Millennials. We grew up with the first iPhone. We were the first on Facebook. Twitter launched while I was in 7th grade. I took my first High School marketing class the same year Instagram launched.
Being online for the majority of the day was normal for us before the term “screen time” was coined.
Being a part of the new digital world at a young age, I found myself helping cultivate online communities. It was like exploring a new frontier. We didn’t have terms for what we were doing. Academia wasn’t looking at this space.
In that time, I experienced dozens of social platforms before Facebook launched in college dorms. I witnessed what worked and what didn’t work for content across every major platform as they came and disappeared.
Fast forward to 2019, the world knew of this new digital paradigm, but businesses, nonprofits, and politicians found themselves confined to outdated tactics in reaching their target audiences.
Labeled the “Digital Divide”, the world found itself scattering to play catch up with how to promote and advertise. A global pandemic only amplified what was already happening.
There was one academic paying attention decades ago when our world began to change – Sinan Aral Ph.D, Professor of Management, Marketing, IT and Data Science at MIT Sloan, and director of the MIT Initiative on the Digital Economy.
I had the privilege to study under Aral during this great awakening and the hightened digital battle of the 2020 United States elections. My frustration with the wide spread lacking digital infrastructure drove me to launch Z2B Media.
Witnessing that crisis first-hand, I decided to align my experiences with an academic and practical understanding of how different user personas interact online with a goal of bridging the Digital Divide.
The field of science we focus on is User Experience (UX) research. Even today, in 2022, only a handful of Fortune 500 companies have multiple dedicated departments using this science. Z2B is here to bring it to you.
I’ve given workshops to teams at W.K. Kellogg Foundation, The Annie E. Casey Foundation, Cigna, several United States Departments, politicians, and small businesses.
Whether it’s influencer identification, content strategy, influencer development, website design, building online communities that convert, or adding interactive branding on your next zoom call – we got you covered.
Trust is everything. Let’s have a chat. Here is my cell phone. Send me a text and we can find some time this week. (419) 324-4845
